Your Perspective Could Be Ruining Your Marketing
I was in a meeting recently discussing the promotion of a new product... and there were some very different ideas about how the marketing message should be conveyed. There were those focused on the 'why' (why you should use it, why it is better), those focused on 'what' (what it does, what it is) & finally, the 'how' (how beautiful, how exact, how sexy). OK, that wasn't really a 'how', but you get my point. Three different takes on the approach, but all thinking they would each meet … [ continue reading ]
Weekend Reading List 5/17/13
Another week gone by with so much left to do. Guess what? It will still be there on Monday... go take some R&R. After that, take some time to feed your brain with some of these great business building articles. Have a great weekend & let me know if you're enjoying the weekend reading series. The reason they call it a browser - I think this one is of particular value for you. This article explains the situation you all are quickly moving into with mobile website visitors. And, I think … [ continue reading ]
Weekend Reading List 5/10/13
Another Friday is here and I hope you had a great week. (I hope your weekend is even better!) Here are a few articles you might want to take a look at if you have a few minutes to read while you're resting up. If you find value in any of these articles, please on one of the share buttons up at the top of this post. How Mobile Is Changing Business - If you didn't know that mobile devices are changing the rules for small business... well, you should read this even if you do. The fact is, … [ continue reading ]
Weekend Reading List 5/3/13
Happy Friday everyone! I hope you had a fantastic week and that you'll have a chance to get some much deserved relaxation this weekend. I set aside a few hours during the week to catch up on my reading and I'm sharing some of them with you here. Take a few minutes for yourself. And, if you find yourself on your computer, tablet or smartphone doing some reading, check out some of these articles. Have Responsive Websites Overshadowed Separate Mobile Websites? : Responsive web design is the … [ continue reading ]
