This is article is about educating consumers about aging in place and how it can change your business.

A friend of mine came to me a few weeks ago. He was really (really) needing to get some new customers and wanted to know if I would work with him. So, we sat down to hash out some ideas on how he could do that. One of the questions I asked him was what value he was providing people before they became his customers and what value was he providing previous clients that he wasn’t currently doing work for.

He wasn’t.

Local reach + influence = business magic!

This is the first in our new “Loft Talks” series.  Short videos about aging in place business, including tips for companies providing services to the elderly, business growth, outreach ideas, new services, current events and, sometimes, just the stuff that Mark Hager has on his mind.