One thing you can do to create change in your community

one-thing-you-can-do-to-create-change-in-your-community

  If you're running an aging in place business, you're familiar with the stats on how many people are caring for aging parents (in the millions) and how many are turning 65 every day (more than 10K). And, you probably know that at some point most of those people are going to need some kind of ... Continue Reading

Senior Concierge Business Basics

Basic ideas for a senior concierge business

  I've talked with many aspiring business owners about starting an aging in place business. Some of them were veteran business owners and others had little to no experience running a company. This senior concierge business basics article is written for someone just starting out or someone ... Continue Reading

Your Perspective Could Be Ruining Your Marketing

45559_2027

  I was in a meeting recently discussing the promotion of a new product... and there were some very different ideas about how the marketing message should be conveyed. There were those focused on the  'why' (why you should use it, why it is better), those focused on  'what' (what it does, what ... Continue Reading

Business Websites : More Visitors Isn’t Always Better

Local business websites, seo & conversion

  It's true for cookies (not a good plan), taxes and probably in medicine.  More isn't always better. (I guess it could be applicable in a lot of ways to our daily lives.) It's also true in business, at least as far as the number of touch points we have with consumers. More website ... Continue Reading

Weekend Reading List May 17 2013 Aging in Place Business

age-in-place-professionals-logo-600x600

  May 17 2013 Aging in Place Business articles. Another week gone by with so much left to do. Guess what? It will still be there on Monday... go take some R&R. After that, take some time to feed your brain with some of these great business building articles. Have a great weekend & let ... Continue Reading

Weekend Reading List May 10 2013 Aging in Place Business

age-in-place-professionals-logo-600x600

  May 10 2013 Aging in Place Business edition of weekly series aimed at helping companies grow through digital marketing. Another Friday is here and I hope you had a great week. (I hope your weekend is even better!) Here are a few articles you might want to take a look at if you have a few ... Continue Reading

Weekend Reading List May 3 2013 Aging in Place Business

age-in-place-professionals-logo-600x600

  May 3 2013 Aging in Place Business articles edition. Happy Friday everyone! I hope you had a fantastic week and that you'll have a chance to get some much deserved relaxation this weekend. I set aside a few hours during the week to catch up on my reading and I'm sharing some of them with you ... Continue Reading

Senior Friendly Business – Is That You?

Senior friendly business for edlerly aging in place

  Elderly or senior friendly communities (or the lack thereof) have gotten more attention over the last year or so. Local papers seem to cover it more, especially with the growing aging in place trend. But, there has been some national exposure as well. In my mind, a significant portion of a ... Continue Reading