This is article is about educating consumers about aging in place and how it can change your business.

A friend of mine came to me a few weeks ago. He was really (really) needing to get some new customers and wanted to know if I would work with him. So, we sat down to hash out some ideas on how he could do that. One of the questions I asked him was what value he was providing people before they became his customers and what value was he providing previous clients that he wasn’t currently doing work for.

He wasn’t.

If that is what you are thinking, I am here to try and dissuade you of that position.

One of the most difficult things for me to learn (and teach) was that, when you work in the world of Senior Home Care, the answer is “no”.

So, what makes your senior services company different than your competition? Is it in how you provide your aging in place related services? Your excellent employees? Your value? What you think makes a top-notch service company may not be what really does it for your elderly clients.