This is article is about educating consumers about aging in place and how it can change your business.

A friend of mine came to me a few weeks ago. He was really (really) needing to get some new customers and wanted to know if I would work with him. So, we sat down to hash out some ideas on how he could do that. One of the questions I asked him was what value he was providing people before they became his customers and what value was he providing previous clients that he wasn’t currently doing work for.

He wasn’t.

Establishing your place in the local network of care so seniors can maintain their quality of life can lead to incredible business opportunities.

One of the most important things you can to do is to find out why the senior is resisting the changes that need to be made. Listen carefully to discover what is important to this particular senior. Once you know what the concern is, then you can begin to solve it.

If that is what you are thinking, I am here to try and dissuade you of that position.

One of the most difficult things for me to learn (and teach) was that, when you work in the world of Senior Home Care, the answer is “no”.