Weekend Reading List May 10 2013 Aging in Place Business


  May 10 2013 Aging in Place Business edition of weekly series aimed at helping companies grow through digital marketing.¬†Another Friday is here and I hope you had a great week. (I hope your weekend is even better!) Here are a few articles you might want to take a look at if you have a few ... Continue Reading

Insight From One of Our Own – @AEChurba

A tidbit of insight from a fellow aging in place business owner. Unsolicited and (nearly) live from her Twitter feed. "Boomers incorporate aging-in-place concepts into remodels because they witness their parents struggling with disabilities..." Alesha Churba (@AEChurba) I bring this to your ... Continue Reading

Real Out of the Box Thinking


Doing some casual reading over at Mature Marketing Matters, I ran across the item from Chuck Nyren of Advertising to Baby Boomers. (Who is, in my humble opinion, incredibly intelligent, insightful and on-target about... well, most everything he writes about reaching people in this demographic.) In ... Continue Reading

Aging in Place & the NAHB/Mature Market Report


After the NAHB and MetLife Mature Market Institute released the report, "Housing for the 55+ Market: Trends and Insight for Boomers and Beyond" (PDF), the Internets were just aflutter with articles & conversation about it. After just a few days, the article from NAHB's site was re-posted on ... Continue Reading